ITzWorking — an AI-powered dev agency.

Two pain points were eating the day-to-day: lead management and project management. The journey had been the standard one — raw notes first, then Notion + Linear, with client communication scattered across messages and emails. The goal wasn't a tool. It was room to deliver the highest experience the agency could offer, day in and day out.

The diagnostic was clean: everything lived everywhere, no single point of truth. An email could contradict a decision made in the lead tracker. A lead with multiple projects had nowhere coherent to live. Two ways forward — the old way: write scripts to bridge the data. The AI way: build an internal OS — not a CRM with a project tool bolted on, but one system tailored to how the agency actually runs. We took the AI way.

First version: CRM and project management in one system, leads and their projects properly linked. The beginning of a single point of truth — and the end of the email-vs-Notion contradictions.

// What a Residency looks like in practice.

• ◆Every interaction with a lead or client started getting logged automatically — no more 'wait, what did I tell them?'
• ◆External services plugged in one by one: email threads, agency platforms, anywhere conversations were already happening.
• ◆Lead rating got computed as new leads landed — by the time they hit the inbox, fit was already known.
• ◆An LLM started pre-suggesting client responses inside the OS. Not a chatbot — a draft layer to edit, with full context already attached.
• ◆Project management got smart: sprint and batch task creation, plus the system flagging unclear feature requests or pending decisions before they blocked the work.